As a nurse, and a writer who mainly covers medicine and surgery – I was a bit nervous when I embarked on the Colombia Moda project. However, with fashion and beauty playing such a large role in Medellin (and other cities in Colombia), I thought it would be a huge mistake not to cover this event.
So far – it’s been wonderful – and my fellow writers and photographers have been particularly so. I was worried with my lack of fashion photography background/ experience that the other prensa (press) at the event would be daunting, or intimidating.
But they haven’t been – they have been friendly, nice and amazingly helpful. Before the first runway – there they were – scooting over so my additional photographer (Matt Rines) and I would have a good view of the runway – and giving us tips on using the best camera setting to capture images in this sort of setting.
Watching the professional photographers is a little awe-inspiring.. Since we are sitting shoulder-to-shoulder (and even closer sometimes!), I can see their photos almost at the moment the shot is taken (on the digital display), and these guys are just amazing! The clarity, the vision (to see that it’s going to be a good shot) is just phenomenal. I was actually sucking in my breath – a couple times as I glanced at some of my neighbors photos while we waited for the next model to come out..
International Press but little American representation
The majority of the journalists are from Colombia (InFashion, Caracol, El Colombiano and just about every Colombian magazine/ paper you can think of) but I have seen journalists from Panama, Bolivia, Argentina, Chile and even Australia. Matt and I haven’t seen any other press from the United States yet – but somehow that doesn’t surprise me. (When I was pitching this story to two different news outlets – both said that readers weren’t interested in stories about Colombia.)
But for my readers here – I’d like to get closer, and get some more stories about the people who shoot the photos.
More than Colombian News
But this isn’t a story about Colombia, really. It’s more of a story about fashion, beauty and all that goes with. Fashion is international – and this event certainly proves that. One of the big focuses this year – is trying to “reshore” the clothing construction industry as one of this year’s lecturers from the Fashion Institute of Technology (FIT) explained.
It’s no longer cheaper, or easier to have clothing made in Bangladesh, India or China.. And that (previous) cheapness came with other complications – like long wait times, and a lot of bureaucratic headaches for designers and retailers.. Relocating these industries to the Americas is a boon for everyone. Especially now that designers and retailers are changing their selling models – to embrace 7 or more lines a year “short lines” versus the traditional 2 to 4 lines. But we’ll talk about that later – it’s almost time for the next runway to start!
If you want to see more images by some of the photographers I have met:
LookatU – Paolo Trujillo
Julian Carvajal – (I was peeking over his shoulder at times – he’s a fantastic photographer).
Style Street – fashion + photography
Estudio 8A – photographer, Jorge Ochoa from Argentina
John Drews – highlights some of the work of Medellin-based John Erick Velasquez M.
What the runway looks like from behind the lens
As for me – I am working on several articles for other outlets – so I will post more information, and links when they are done. For the time being, you can follow my Colombia Moda twitter feed: K. Eckland for up-to-date photos and news.