Where is Medical Tourism & Travel headed for 2012? Predictions vary according to sources, but all sources expect the medical travel phenomenon to continue, unabated.
Maria Lenhart at the Medical Travel Report (a private travel company blog) estimates 35% growth over the next year, based on Deloitte statistics.
Where are they going? According to Depak Datta of the Medical Tourism Corporation – for the most part, people are staying fairly close to home.. Meaning that people from the United States and Canada favor locations in the Western Hemisphere over Thailand, India and other destinations popular with Europeans, Africans and Asians..
Domestic medical tourism remains a popular option with American corporations who are sending their employees to large, well-known facilities within the United States.
In fact, large American healthcare institutions often have the most to gain from medical tourism via international affiliations with institutions in South America, India, and Asia. John Hopkins, Cleveland Clinic, Duke, Harvard and several other well-known top-tier American medical giants have branding agreements and other lesser affiliations with hospitals and clinics across the globe.
In the midst of this growth, concerns over patient safety and quality of care should remain at the forefront (in all facilities – domestic and international.) But until more potential customers demand (or even display any interest) in quality, and safety issues – the industry is not going to go out of its way to provide this information.